What is PageRank?

One important factor of a site's ranking on search engines is its 'PageRank' which is a score related to the number of other websites that link to it.

PageRank Explained

PageRank is a Google invention that sees inbound links to a website as an indicator of the site's value. Depending on the number and quality of these links Google gives the page on the website a score of between 0 and 10. Any website that wants to be taken seriously should have pages with a PageRank of 3 as a minimum. Sites with a PageRank of 0 to 2 will rarely show highly in Google nomatter how well the site is optimised.

So how do you get other websites to link to your site?

  • Contact suppliers and organisations and ask for a link to your site.
  • Find relevant directory sites. You can register your site on many of these for free.

Try asking yourself, who else has a site that might benefit from linking to me?

  • Suppliers
  • Legal advisors, accountants or financiers.
  • Employees may have blogs or personal homepages that could link to you.
  • "Swap" links with a partner company.
  • Online press releases
  • Forums

If your site has well written, meaningful content you will also gain inbound links naturally - other sites will want to link to you - but all this can take time.

Remember that websites that grow naturally normally gain good search engine positions and stay there. Don't be tempted by quick fixes like paying for links, which although can get instant results, can also get your site blacklisted from Google and other search engines.

If you would like to talk to Barney about Pay Per Click marketing for your website call 01983 756661.